The Story
A movement built from the ground up. Chicago streets to a multi-faceted brand spanning food, music, fashion, and lifestyle.
The Origin
Usbeforeme started as a belief — that community, love, and loyalty should always come before self. The name says it all: Us before me. Togetherness over individualism. Sacrifice over selfishness.
From the streets of Chicago, a vision formed. Not just a brand — a movement. Something that could touch people in multiple ways: through food, through music, through fashion, through words, and through philosophy.
Chi-Town HipHop RibTip Jiont is the physical headquarters of that vision — a restaurant unlike any other, built around the most underrated cut in the game: the rib tip. The first joint exclusively dedicated to rib tips in all their forms.
The Philosophy
ThugBible is a philosophy for those who came from nothing and chose to build something. It honors the streets while pointing beyond them. It builds Kings and Queens. It creates leaders, not followers. It makes positive power moves.
GetoSouja Makin Positive Power Moves is not just a tagline — it is a mandate. Every product, every track, every plate of rib tips is a power move in the direction of something greater.
The Vision
Usbeforeme honors all genres of music. Not just hip-hop — though hip-hop runs deep in the DNA. R&B, gospel, country, rock, reggae, soul, jazz. Every genre gets respect here. Because music is how we all come together, regardless of background.
The vision is a brand that reaches people in every room of their life: at the table, in the closet, in the kitchen, on the speakers, on the screen. A complete Usbeforeme lifestyle.
This is not the end of the story — it is the beginning. Usbeforeme is building something that will outlast all of us. Join the movement.